The Dairy Council for Northern Ireland has confirmed that it will not renew its title sponsorship of the Northern Ireland Youth Soccer Tournament.
The decision follows a strategic review of the Dairy Council’s activities in Northern Ireland.
Chief Executive of the Dairy Council for Northern Ireland, Dr Mike Johnston, said: “This was not an easy decision for us, but no sponsorship is permanent.
“The Milk Cup has been a hugely important and successful sponsorship for the Dairy Council since we became involved 30 years ago, but the market has evolved, and we need to ensure that our activities meet the needs of the Northern Ireland dairy industry.
He added: “We are delighted that over the past three decades we have played our part in making the Milk Cup one of the top events of its kind in the world.”
For more see Tuesday’s Coleraine Times