An English ice cream company has failed in their bid to take the crown for the longest chain of people eating ice cream from our very own local business Morelli’s.
The attempt took place in South End on Sea as part of a charity event by Rossi Ice Cream.
The Morelli’s record was set in Portstewart back in July 2011 and coincided with the 100th anniversary of the famous ice-cream business.
According to an official tally, a total of 2,728 supporters indulged in the free ice cream on offer - beating a previous record attained in the United States last year by 34 people.
Held in the grounds of Dominican College, participants stood in an orderly chain holding a tub of ice cream in their right hand and eating from the tub in the hand of the person on their left.
They were required to do so for a whole minute for the attempt to be properly verified.
The English attempt failed meaning Northern Ireland can hang on to the record!