Morelli's scoops Tesco contract

Morelli’s Ice Cream already has a long-standing relationship with the grocery giant from supplying its stores in Northern Ireland for the past 11 years.

The brand has now landed a deal to distribute its award-winning ice cream to 29 Tesco stores spread across 15 counties in the Republic of Ireland.

Coinciding with the roll out, the company has invested a lot of time and effort into creating a refreshing new look and size of retail packaging for its product.

Tesco Ireland will be the first retailer to stock the vibrant new packaging that has been designed to ensure Morelli’s products pop out at the shopper from the supermarket freezer and offer ice cream in a new convenient size.

Double Cream Vanilla and Honeycomb will be the initial flavours on sale tempting consumers, available in the innovative new 950ml tubs.

Arnaldo Morelli, who heads up the family owned business, said: “We’ll be working closely with our colleagues in Tesco to ensure our entry into this new market is a success. We’re confident that once consumers in Ireland get a taste for two of our most popular award-winning flavours, it won’t be long before they’ll be looking for more choice and we’ll be in a position to increase our range.

“At present, no one else is using this new pack design in Ireland, or the UK, so we’re sure it will help draw the shopper in for the all-important first trial.”

Joe Manning, Fresh and Frozen Foods Category Director for Tesco Ireland, said: “We’re always on the lookout for quality products to offer our customers more and more choice.

“It’s even better when we can build on an existing relationship.”