Local restaurant and café Rocca who are based in Coleraine have benefited from the Employer Support Programme (ESP) which was financed by the Department
for Employment and Learning (DEL).
The programme which was delivered by the Northern Regional College is designed to deliver skills support relating to development and innovation to businesses.
Commenting on the success of the project, NRC Lecturer Paul Garrett outlines the support and expertise provided to Rocca. “The company were keen to develop innovative ways of attracting new customers as well as retaining existing ones.
“The proprietor was interested in developing modern techniques of interacting and communicating effectively with his customers, through ICT and social media. Under the Food, Drink and Tourism strand of ESP, NRC completed a 15 day Research and Development project with Rocca where a bespoke e-marketing strategy was developed.”
The project work undertaken, involved researching and developing a new website and mobile app which enabled Rocca to connect directly with their customers where they could inform them of news, events and offers and conduct marketing campaigns effectively.
Owner of the company Stephen Henry said, “Working in collaboration with NRC, we were able to identify a number of key communication areas for development.
“The project enabled more targeted communication campaigns and integration in our marketing activities. Our customers have benefited greatly as it has never been easier to find out information about the restaurant and share experiences. We found that working with the College brought a new dimension to our outlook and the process was extremely rewarding.”
The DEL 2013/2014 funded programme is available to businesses with less than 50 employees and is based on providing support in six thematic areas which include Advanced Engineering & Manufacturing, Creative & Digital Media, Food, Drink & Tourism, ICT, Life & Health Sciences and Renewable Energy & Sustainable Technologies.
For further information on how NRC and the ESP programme can support your business, please contact Irvine Abraham, Business Development Manager on 07554
118416 or Email firstname.lastname@example.org