Award-winning Canadian travel bloggers, Dave Bouskill and Debra Corbeil – whose blog is called The Planet D – arrived in Northern Ireland earlier this week, as guests of Tourism Ireland. They have been experiencing an action-packed visit, with a week-long itinerary featuring some of the best local attractions, activities, restaurants and hotels.
Married for over 15 years, Dave and Debra travel the world, showcasing their real-time journey and broadcasting their stories and experiences through their writing, photos, video and engaging social media. Often referred to as ‘Canada’s Adventure Couple’, their blog is considered to be one of the top travel blogs in the world, with an audience of about 800,000 across their own website and social media platforms. Tourism Ireland in Toronto invited Dave and Debra to come and experience Northern Ireland – and inspire their 800,000 readers and followers to come and discover it for themselves.
The intrepid travellers arrived in Northern Ireland last weekend and have been blogging and tweeting their way through their busy itinerary – featuring everything from a Game of Thrones archery experience in Co Down and a visit to the Dark Hedges, to a tour along the Causeway Coast, as well as a visit to the iconic Giant’s Causeway and to Fermanagh’s Marble Arch Caves.
The couple will then travel to Dublin to begin the second part of their trip, before returning home to Canada in early October.
Despite global economic uncertainty in recent years, the Canadian market has performed strongly for tourism to Northern Ireland and the island of Ireland. Of all nationalities visiting the island of Ireland, Canadians have one of the highest propensities to visit Northern Ireland, with approximately one-third of all Canadian visitors to the island doing so.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Dave and Debra’s blog is hugely popular, so their visit this week is a fantastic opportunity to make an impression on their 800,000 online followers and readers, as they explore Northern Ireland and then share their experiences. They have been documenting their visit online, with lots of great photos of their many adventures – and inspiring their readers with lots of great reasons to come and discover Northern Ireland.
“Tourism Ireland’s busy autumn campaign is in full swing and is specifically designed to take advantage of late booking trends. Next month, our four-day sales blitz, ‘Connect Canada II’, will target influential travel agents in western Canada, in the cities of Calgary, Edmonton and Vancouver.”
As well as blogging about their adventures, Dave and Debra have been tweeting about their time here (@theplanetd) using the hashtag #PlanetDIreland; and posting regularly to their Facebook page.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by influential media and bloggers are a key element of that programme.