Castlerock Golf Club Manager, Mark Steen, and over twenty golf and tourism operators from Northern Ireland and the island of Ireland joined Tourism Ireland at the 2012 PGA Golf Merchandise Show in Orlando recently.
One of the biggest golf exhibitions in the US, this year’s PGA Show attracted over 40,000 golf professionals and enthusiasts, as well as around 1,000 influential golf media.
Following the successful ‘Home of Champions’ campaign in 2011, Tourism Ireland will undertake another busy promotional programme throughout 2012, to boost the number of golf visitors from the US. Events like the Irish Open in Portrush will be used as a ‘hook’ to draw attention to our world-class golf. Tourism Ireland is urging American golf fans to come and attend the Irish Open – and to extend their visit and try out some of our fantastic courses for themselves, including Castlerock.
Joe Byrne, Tourism Ireland’s Executive Vice-President US and Canada, said: “The US golf market remains a priority for Tourism Ireland in 2012. We will undertake a busy golf promotional programme this year, which includes capitalising on the success of our major golf champions as ambassadors for Northern Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to come here.”