Tourism Ireland capitalises on Masters ‘hype’ with new campaign

Darren Clarke with the Claret jug on the 5th green at Royal Portrush. Picture by Kelvin Boyes / Press Eye
Darren Clarke with the Claret jug on the 5th green at Royal Portrush. Picture by Kelvin Boyes / Press Eye
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As the 80th US Masters is played in Augusta, Tourism Ireland has launched a new golf campaign in the United States, which includes a brand new 30-second ad which will air to an estimated 8 million households over the coming days on the hugely popular NBC Golf Channel.

A further 1.2 million people will see the ad on www.golfchannel.com.

Tourism Ireland aims to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about our fantastic golf courses where our champions – including Rory McIlroy, Graeme McDowell, Shane Lowry and Darren Clarke – honed and perfected their skills.

Tourism Ireland hosted its annual media event at the US Masters – highlighting our world-class golf, as well as the news that Royal Portrush will host The Open in 2019, to influential golf journalists from right around the United States.

The ad will also air in the US later this year around other Major championships, Olympics golf coverage and the Ryder Cup.

Promoting golf holidays on the island of Ireland is a major focus for Tourism Ireland in the United States.

Our message is that Northern Ireland and the island of Ireland offer American golfers the complete package

Alison Metcalfe, Tourism Ireland’s Head of North America

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland has an extensive programme of promotions under way this year, to highlight our world-class golf and encourage more Americans to consider a golfing vacation on the island of Ireland. Our message is that Northern Ireland and the island of Ireland offer American golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”

Tourism Ireland is also promoting our superb golf courses on Ireland.com and through social media. The organisation has invited influential American golf writers to visit this year and sample our golf; and will have a presence at a number of other high profile golf events this year.