‘Picture This’ new rural tourism trail

The Tourism team at Causeway Coast and Glens Council have come up with a new initiative aimed at ‘framing’ some of the hidden treasures of the borough and encouraging visitors to journey ‘off the beaten track’.

Wednesday, 7th April 2021, 3:11 pm

“Picture This” is a new rural Tourism Trail, featuring eight large frame installations at locations across the borough.

The yellow frames are located at Red Bay (Cushendall), Altarichard (Ballymoney), Portneal (Kilrea), Garvagh Forest, Camus Picnic Point (Coleraine), Tunnel Brae (Castlerock), Swann’s Bridge (Magilligan) and Burnfoot (Dungiven).

The purpose of the trail is to bring visitors ‘off the beaten track’, to showcase parts of the borough with a lower profile than some coastal locations and to encourage the visitors to engage with the local community and tourism providers.

'Picture This' at Garvagh Forest

The trail will be launched in summer 2021 (subject to Covid restrictions) and the primary target market will be the domestic family market in the first instance, followed by couples in the autumn.

The primary aim is to encourage overnight stays and increase tourism expenditure in rural locations.

The Tourism team is calling on all tourism providers located within ten miles of the rural/inland frames and five miles of the frames at Red Bay (Cushendall), Camus Picnic Area (Coleraine) and Tunnel Brae (Castlerock) to register their business to become partners and ambassadors for the trail.

Anyone interested in being part of this new development for rural tourism should email [email protected] by 5pm on Friday, April 16.