THE Causeway Coast, as seen through the eyes of mountain climber and local woman Hannah Shields, is in the spotlight across Britain right now, courtesy of a major new tourism promotion.
Tourism Ireland is targeting millions of prospective visitors around GB – through The Guardian newspaper and website – with a special Causeway Coast promotion which is highlighting the many things to see and do for British holidaymakers in the area.
The campaign, will reach a wide audience around Britain, including over 2.2 million visitors each month to The Guardian website and almost one million readers of the newspaper.
As well as a full-page feature on the North Antrim coastline in the Weekend magazine, a promotional film has been uploaded to the paper’s website showing off some of the many hidden gems to be found in this part of Northern Ireland. In the film, Kilrea woman Hannah Shields, who has climbed Mount Everest, takes the viewer on a tour and highlights the wonderful heritage, culture and scenery of the area.
She begins in Whitepark Bay with its impressive sweep of golden sand before moving on to St Gobban’s Church, said to be the smallest church in Ireland. Hannah then stops off at Dunluce Castle before finishing by showcasing some of the Ulster Way which leads to the Giant’s Causeway.
The film finishes with Hannah showing off her storytelling skills relaying the tale of Finn MacCool and the legend of how the Causeway was formed.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “This promotion with The Guardian, both online and offline, is an excellent way of showcasing the Causeway Coast and its many attractions to a large audience of potential holidaymakers across Great Britain.
“It is part of a wider Tourism Ireland campaign with The Guardian, to encourage visitors to go beyond our major cities and explore more rural parts of Northern Ireland.
“Our campaigns are driving home messages of friendliness, fun and stunning inspirational landscapes, as well as encouraging visitors to get out and about and enjoy the lesser known parts of the island.”