Online audience increases for Johnston Press and The Coleraine Times

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JOHNSTON Press, the parent company of The Coleraine Times is now the biggest and fastest-growing regional online publisher, according to latest figures from the Audit Bureau of Circulations (ABC).

JP’s websites attracted a total of 560,721 browsers on average every day during the first half of 2012 - an increase in our digital audience of 29.3% year on year.

Trinity Mirror recorded a 14.9% increase (538,152 average daily unique browsers), Northcliffe 6.3% (347,319) and Newsquest 9.4% (499,292).

In July The Coleraine Times recorded 37,800 page impressions and 16,753 unique users. www.colerainetimes was visited 21,337 times Henry Faure Walker, digital and business development director, attributed the growth in digital audience to both the launch of mobile-specific versions of the company’s websites and a greater focus across the Group on the quantity and quality of digital content.

He said: “The strong increase in the number of people coming to and engaging with our local websites is very encouraging, and is an essential part of our strategy to provide advertisers with an unrivalled reach to this unique local audience.

“There is much more we can be doing in terms of digital content and improving the way our websites look and work, but we’re making good progress and the momentum is really starting to build.”

Some 10 million visitors a month come to the Johnston Press network and audience on mobile has doubled from one million last December to more than two million by June.