Our Sheila Palmer is a Super Elf!

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Sheila Palmer, Community Life Champion at Asda Coleraine was a pupil at a special training school Asda launched for its colleagues to teach them how to be ‘super elves’ to ensure customers have a magical time when they visit stores this Christmas.

Colleagues from Asda’s NI stores gathered at Asda Antrim to be put through their paces at an ‘elf and safety’ training session that taught them the Elf Code of Conduct.

It all happened to mark the launch of Asda’s ‘National Elf Service’ – a Christmas community initiative by Asda, which will see its stores deploying a team of community elves in time for the festive period tasked with spreading Christmas joy by raising ‘elf-esteem’ with people and communities that deserve some extra special festive cheer.

Sheila Palmer, Community Life Champion at Asda Coleraine said, “Unfortunately there are people out there who won’t be having a perfect Christmas for one reason or another, so we’re pleased to be able to sprinkle a little festive magic and give something back to our local communities at a time when they will need it the most.”