A 17-year-old student from Loreto College in Coleraine is among a group of teenage hopefuls battling to become Lord Alan Sugar’s next Young Apprentice.
James McCullagh is one of 12 teenagers taking part in the new series of the show.
The first episode - which will see James dressed as Captain Vanilla trying to persuade customers to buy ice cream - will be screened on Monday evening at 9pm.
The boys are pitted against the girls in the episode in a race to create a range of frozen treats.
Six girls and six boys, aged between 16 and 17, will duke it out for Lord Sugar’s approval in the boardroom and a potential £25,000 prize fund if they can prove that they are a business tycoon of tomorrow.
And James will give them all a run for their money with both brains and business attitude.
The Loreto student attained the highest score in GCSE economics in the north this year. He is studying for A Levels in English, Economics, Spanish and Biology.
Describing himself as a risk-taker, James says he always follows his gut instinct and feels he is a natural businessman. He is a massive football fan and lists his passion as economics.
Already James has come out with a classic Apprentice line, saying: “When winning gets in the way of integrity, integrity goes out the window”.