Sentinel owner’s bigWOW launch

Paul Napier, Group Editorial Development Director, said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.

“People coming to WOW247 will find a huge, rich database of events which is easy to search and gives all the information anyone could need to take part in a leisure activity.

“On top of that, there will be lots of previews, reviews and opportunities for the audience to share their thoughts on what they’ve seen and enjoyed - or not - as well as publicising their own events.”

Mr Napier said advertisers will be provided with many attractive options to put their event in front of the people who are most likely to be encouraged to respond.

“We’re bringing content from around the country together into one place - hyper local, wherever you are - and whatever ‘local’ means to you. You decide.

“WOW247 is a rich national entertainments site and a rich local entertainments site which you can shape to fit the way you want to organise the fun things in your life.

“It’s also the first website we’ve created to give a first-rate experience on whatever device is used, so WOW247 is great on smartphones, on tablets, on laptops and on desktops,” he added.

Comprehensive, detailed listings are complemented by eye-catching, engaging editorial and multimedia content that is tailored to the platform, and an interface which allows anyone to post a comment, write a review or add their own event.

With over 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK. This audience, coupled to the WOW247.co.uk platform, gives promoters an unrivalled opportunity to promote their event in the national and local market.